Norman Rockwell and His Mentor JC Leyendecker Exhibition Catalogue (2010)
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Norman Rockwell and His Mentor JC Leyendecker Exhibition Catalogue (2010) Details
exploration into the amazing influence of Leyendecker on Rockwell's developing career as an illustrator. In many ways, the man whose name is considered to be synonymous with American illustration - Norman Rockwell - modeled himself on a now lesser-known artist, but one of his self proclaimed idols, J.C. Leyendecker. One of the most prolific and sought-after artists of the Golden Age of American illustration, J.C. Leyendecker captivated the public with his instantly recognizable style "The Leyendecker Look" he helped shape the face of a nation, created dozens of enduring icons, and virtually invented the concept of branding in advertising. Eventually, Rockwell replaced Leyendecker in America's collective consciousness and took the crown as America's greatest illustrator. Norman Rockwell and his Mentor, J.C. Leyendecker is a ground breaking and eye opening collection for many who love Rockwell and have wondered where he got his influences. Paperback, 114 pages. Read more
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